Why you shouldn’t solely rely on social media career advice

Most of us are regular users of social media. But should you rely on social media for career advice? New research indicates that three-quarters of workers are relying on social media for career-related information. This figure rises among younger generations, with up to 85% of Generation Z workers having turned to social media for career guidance.

In some cases, users are seeking advice on how to negotiate for better pay or whether to quit their job.

The most popular platform is LinkedIn, which is used by more than half of all workers. 27 per cent used Facebook, 25 per cent used Youtube, while 21 per cent used Instagram.

Social media plays a crucial part in the recruitment process. An engaging social media presence can help you boost your employment prospects.

However, over-reliance on social media for career advice comes with significant risks.

So what are the risks of relying on social media for career advice?

The risks of using social media for career advice

Users should be wary of any career related information that comes from unverified or unqualified sources especially when making big career decisions.

Career Development Association of Australia president Kate Flaherty says people should also be wary of people offering services such as resume writing on social media.

“The danger comes when the person (providing information) is not who they say they are,” Ms Flaherty told the Herald Sun.

“People put themselves up as professionals, like a resume writer who doesn’t really know what they are doing. They heavily advertise on social media and people pay them and they don’t get a professional resume”.

When using social media for career advice, you should also remember:
• Information varies between countries: Job-seekers should also remember that advice coming from overseas may not apply to the Australian market.
• Many sources are not impartial: Even if information comes from a trusted or reputable source, it will not always be free of bias. For example, a university website will say that theirs is the best course to study. Sources such as Good University Guide will provide a more balanced view. (And yes, our resume writing service is the best out there!)
• If it sounds too good to be true, it probably is: Any advice that promises overnight success or the ability to get rich quick is probably too good to be true

If you are using social media for career advice, you should always remember to use multiple sources to verify that information is accurate.

 

Avoid getting caught up in viral workplace trends as many of these can be highly damaging to your career. And steer clear of any sources that encourage you to behave dishonestly, such as lying on your resume.

Is it all bad?

Using social media for career advice is not all bad. Of course, social media is an essential tool for networking with like-minded professionals and discovering career opportunities.

For example, it can provide useful first-hand accounts of what it is like to work in a particular field or industry. However, remember that these may be based on one person’s opinion only, and any assertions should be tested.

Following career practitioners can also be a helpful way to learn about developments in a particular sector. However, please note that the advice provided is general in nature and not specifically tailored to your individual circumstances.

However, like everything, social media should be used in moderation. When making major career decisions, consider seeking professional advice tailored to your specific circumstances.

Are you looking for a new career? Public Service Resumes can help. We are pleased to offer various services, including career development coaching and interview skills coaching.

Article References

Ahwan, L (7 February 2025) ‘Workers warned to tread carefully when taking career advice from social media’, Herald Sun, accessed 31 March 2025.