As we enter 2025 how is your business looking? Is it doing enough to attract potential clients and customers? A quality business capability statement can help your business maximise its image.
So, what is a business capability statement and how can it help your business to stand out?
What is a business capability statement?
A business capability statement shows clients what your business can do for them. It allows you to provide customers with general and specific information about your business.
Your business capability statement should include:
• An overview of your company, including its history and future direction
• Your company’s unique value proposition, including how it stands out from its competitors
• Who your major clients are
• An overview of your management team and their experience and capabilities
• A description of the products and services your company offers
• An outline of your business’s areas of expertise
• An overview of any significant projects your business has previously worked on
• Your contact details, including your ABN and ACN
Why is a business capability statement required?
In business, image and perception are everything. If your business is looking to present a professional image and showcase what it can offer, a business capability statement can provide many benefits. A professional business capability statement is especially useful when responding to requests for tender. Many tenders require one to ensure your business meets their requirements.
A business capability statement can also help you to win new contracts and attract new clients. It also allows you to:
• Highlight your skills, qualifications and track record
• Demonstrate your previous performance
• Demonstrate how your business can help its customers to solve their problems.
Tips to maximise the impact of your business capability statement
• Consider your audience: When producing your business capability statement, carefully consider who it is aimed for. Consider what is most important to them and what it is they most want to hear. Use language and terminology that is appropriate for your target audience. If you are presenting your statement to different audiences you may need to tweak it slightly. Also consider what it is that your target audience most needs to know about your business.
• Consider your design: The design of your business capability statement will play a vital role in how your business is perceived. Keep your design simple and professional to make a strong impression. Ensure your design is consistent with your organisation’s brand.
• Get it professionally written: Creating a business capability statement can be time-consuming and challenging. Having your business capability statement professionally written saves time and ensures it is of the highest quality.
• Ensure consistency: In business, consistency is critical to maximise your image. Make sure your business capability statement is consistent with your website, social media content and other marketing.
• Keep it updated: Your business capability statement should be treated as a live document and updated after it has been produced.
• Proofread: Proofread your business capability statement to eliminate grammatical errors and spelling mistakes, as these can be detrimental to your company’s image. A professionally written business capability statement will include editing.
• Ask for feedback: When developing your business capability statement, ask for constructive feedback from clients or customers who you have a good relationship with.
If you want your business to stand out from the crowd, look no further than quality professionally-written business capability statement.
Do you require assistance producing a quality business capability statement?
Public Service Resumes Business Capability Statements offer great value for money, featuring professional copy writing which can also be used on your website and social media pages.
Article References
Business Queensland (n.d) ‘Writing a business capability statement‘, Business Queensland, accessed 9 January 2025.
Small Business Development Corporation (n.d) ‘Does your business need a capability statement?‘, Small Business Development Corporation, accessed 9 January 2025.
Industry Capability Network (n.d) ‘A quick guide to What Is A Capability Statement‘, Industry Capability Network, accessed 9 January 2025.